Effective Advertising An Effective Advertisement

INTRODUCTION The main purpose of any advert is to make the advertised product sell more. Therefore, any advertising producer will do everything possible to ensure that he or she ends up with an effective advert. An effective advert in this context is one that will sell out a product or even services through fulfilling promises made about it. For that reason, an effective advertising will have to adhere to the following characteristics. They include, creativity, hard-hitting, memorable, clear, informative and distinctive (Dahl 167). It is through adherence to these features that some of the worldwide products like Coca-cola have managed to stand out among others. This explains another fact about effective advertising, which is brand establishment. For example, when an individual mentions the term beverage in any context, Coca-cola will be among the first things to pass through the minds of people. This is because of the branding made about it through advertising. Consequently, effective advertising can also be used to promote sales of inferior products (Hahn, Davis and Magill 141). On the other hand, for an advertisement of a product or service to be effective as intended, the media and the format through which the advert is conveyed matters a lot. This is because advertisement of some products can only be effective when they are conveyed either through print, some through television or even radio broadcasts. Among the types of advertisements that advertisers use include,Show MoreRelatedAdvertising : An Effective And Efficiency Advertisement1742 Words   |  7 Pagesis not an easy job. Advertising products to costumers needs a careful and detail thought, where we have to plan every single aspect to maximize the result and reduce ineffective advertisements. According to Kotler Amstrong (2016, p474) states promoting is the nonpersonal presentation of information, which is normally paid for and typically convincing in nature about products, services or ideas by distinguished patrons through the different media. In addition, advertising has three essential objectivesRead MoreTypes Of Media Advertising On Business Essay1093 Words   |  5 PagesTypes of media advertising There are nine types of media advertising. They are: 1. Direct mail advertising Direct mail advertising is one of the most oldest and traditional form of advertising. In this method, the content or the message which has to be delivered to the buyer is sent by post by the seller. It is not necessary that the buyer and the seller should be in different places in order to follow this type of advertisement. This process contains a lot of procedures and steps which the sellerRead More2.09 writing and effective concusion1669 Words   |  7 PagesResearch Graphic Organizer: Part 1 Topic: Technology Questions to research: Are advertisements aimed at teenagers effective? And, are they ethical? My Response: Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that someRead More2.08 body paragraph Essay1613 Words   |  7 Pagesï » ¿Advertisement Chart    How does the ad use  logos? How does the ad use  pathos? How does the ad use  ethos? Does the ad seem effective to you?   Explain your reasoning. 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Sex appears in advertisements for everything from shoes to food to computers. It is understandable why advertisers use sex appeal since it sets their ads apart from the countless others. Ads with sex can be more memorable, but sometimes too much sex overpowers the ad, drawing attention away from the brand. Overdone sex appeal can offend the target